McCombs School of Business
Knowledge

Genesis Automation - Business Problem

Brent listened intently to each presentation, asking obligatory questions on costs, scheduling and anticipated benefits. Every presentation was well done: it was apparent that each group had done its homework. As the meeting wound down and the presenters filed out, Brent was left alone with his thoughts. Which plan should he present to the Board? How would it affect the company’s future? What would happen if they chose the wrong one?