Whole Foods Market - Instructions

To read this case, click on any heading on the left-hand navigation bar. The following are brief descriptions of each heading:

• Introduction - a glimpse of the current situation
• Company Background - what the company has been doing
• Business Problem - what the CEO has to decide for the company's future
• Proposals - solutions proposed by the people from the initial perspectives section
• Exhibits - detailed information to supplement the case study

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This case was written by Samudra Sen in Fall 2001.