BBAs Research Business Topics

The Business Topics area of the MIS Bridge is a collection of research papers developed by McCombs School of Business undergraduate students from a variety of majors.

To write these reports, the students conducted unbiased research and analysis aimed at increasing knowledge of important business and technology issues. Current topics include:

• Business Intelligence
• Choosing a Wireless Standard
• Customer Relationship Mgmt (CRM)
• e-Market Your Website
• The Future of Handhelds
• Online Banking - Security vs. Profit
• Patent Law & Individuals
• Taking Your Product to Market
• Web Usability

Each area contains an overview plus in-depth information on the following areas related to the business problem or technology topic being explored.

• Key Terms - glossary of key terms
• Key Players - list and links to leading companies in the industry
• Products & Services - latest top products & services
• Market Trends - direction on current market development
• Case Studies - individual cases and analysis
• Article Achieve - related article summaries and top websites