e-Marketing - Article Archive

The following articles provide a good starting point for researching Internet marketing trends. ClickZ.com and Wilsonweb.com are valuable tools that can be used to find more information.

"Search Engine Spiders Like to Read." February 8, 2002.
The importance of matching the content of your website with the meta-tag keywords is explained, as the author points out that search engines are cracking down on sites that spam.
[http://www.searchengineguide.com]

"Comedians Stumble Upon Viral Marketing Concept." July 13, 2001.
Comedians have been unknowingly using one of the hottest new trends in Internet marketing to promote their web sites.
[http://www.intrapromote.com]

"Unleashing Your Own Viral Marketing Campaign." February 19, 2002.
What are the steps and methods needed to implement a viral marketing campaign that will effectively promote a web site? Hotmail knows, and you can, too, by reading this article.
[http://www.1st-be-your-own-boss.com]

"Building an Effective Linking Strategy." October 12, 2000.
Web site marketers can follow the steps given in this article, which covers the basics in creating a linking campaign that will lead users to your site.
[http://www.clickz.com]

"A Linking-Campaign Primer." March 15, 2001.
This article teaches what questions to ask and what steps to follow when you have the opportunity to exchange links with another site.
[http://www.clickz.com]

"The Eight Essential Types of Internet Promotion." June 12, 2000.
The key components and must haves for web site promotion.
[http://www.wilsonweb.com]

"The Five Mutable Laws of Web Marketing." April 1, 1999.
This article discusses 5 "laws" that are still relatively new to marketing web sites and are continuously changing, as people find more effective ways to market a web site.
[http://www.wilsonweb.com]

"Pros and cons of Banner Exchanges and Banner Networks." September 1, 1999.
What are the benefits and drawbacks to banner ads and banner exchanges? Overall, are they worth doing? And how to tell if a banner program fits into your marketing strategy.
[http://www.wilsonweb.com]

www.clickz.com
Clickz.com is a valuable resource that publishes new articles daily. In an industry where tools change every day, it is important to keep current on the industry's new trends. Clickz.com has a valuable archive section, and allows users to search for articles by topic, with a predetermined list. This makes the site very easy to navigate. Pay particular attention to "marketing" and "search engines."
[www.clickz.com]

www.wilsonweb.com
Operated by Ralph Wilson this site delivers premier information on marketing and the internet.
[www.wilsonweb.com]