e-Marketing - Case Studies

The following studies are related to effectively marketing a web site. These cases present an in depth look at marketing specific web sites.


Hookah Case Study

UT business school student, Ronnie Romman, has built a successful online business selling hookahs imported from the Middle East. He has been successful using search engines to increase site traffic.
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The following three cases can be found in e-brands Building an Internet Business at Breakneck Speed by Phil Carpenter.


How iVillage Built a Major Internet Brand

iVillage.com built traffic by offering innovative content that was useful and entertaining. Their success came from word of mouth and community building. This is an illustration of successful use of a viral strategy.


A Better Way to Buy Music: CDNOW

"Key to CDNOW's success has been the clarity and simplicity of its messaging strategy." Cdnow.com incorporated banner ads and simple linking strategies to drive traffic and sales through the website.


Crossover Marketer: Barnesandnoble.com Bridges the Gap between the Physical and the Online Worlds

Barnes and Noble built traffic by using the offline store and traditional marketing to build their site as an online storefront. Barnes and Noble used offline strategies that had been successful for its stores and transitioned them to market the website.