McCombs School of Business
Knowledge

Preparing for Market
Full Package Creation

Great, so the product should have certain packaging or be boxed somehow including the manual and warranty cards, but who prints the material and how does the product get into the packaging along with bubble wrap and a kiss? There are several ways to go about this process, each with varying degrees of difficulty and cost.

There are companies that specialize in product branding, and package design. They can provide the expertise and complication of delivering the inventor's packaging needs (DisBrow Manufacturing). The problem with this approach is that now the inventor potentially has thousands of products and thousands of packages for the products. But the products still need to be put into the packaging and sealed up for sending to stores or customers.

Another method is having the manufacturer of the product handle packaging materials as well. This way, the products come packaged and ready for market. Plus the cost for packaging can be combined with the cost of production, which might save money over using two separate companies.


Paper outline

Check out the Silent Timer Web site to see the product Erik took to market. Contact him with any questions.