Preparing for Market
The Web Site
A web site is another important product feature becoming more and more necessary in today's market. Some buyers buy products only after visiting the product web site, or if there is a web site link on the packaging. Web sites are becoming a sign of brand integrity and professionalism, which show customers that the company is reliable and trustworthy. A product web site does not need to be complicated or expensive to create. There are thousands of good web design firms who can help make a simple web site for under $1,000, depending on functionality. Or, a simple product like Microsoft Front Page, or Macromedia Dream weaver may be used to put a simple web site online.
If the site is to include e-commerce so customers can easily purchase the product on-line, the web site will cost more to build. The site must be secure, take credit cards, and have a database management system. The specifics are not important, inventors should hire an experienced web designer to create and maintain an e-commerce web site. A simple e-commerce web site can cost as low as $5,000.
Maintaining a product web site establishes a professional appearance while offering customers an easy way to find more information about the product. The easier it is to find information, and purchase a product, the more likely people will buy it!
Paper outline
- Protecting inventions
- Manufacturing the product
- Getting resources and financing
- Testing the market
- Preparing products for market
- Closing thoughts
- Download the entire paper
Check out the Silent Timer Web site to see the product Erik took to market. Contact him with any questions.
