McCombs School of Business
Profiles

Elota Thrives on Change and New Ideas

Elota Patton
Elota Patton
Elota Patton, MIS 301 and 353

Now in her eleventh year at the University of Texas McCombs School of Business, Elota has taught Business Communication, Emerging Technologies, and Advanced e-Business Topics. Her areas of interest include systems thinking, organizational behavior, business process improvement, and the role that communication plays in all of these. In 1999, Elota received the Texas Excellence Teaching Award, a student-initiated award which annually recognizes one teacher from each of thirteen UT Austin colleges.

Elota also coordinates the MIS BBA Internship Program and serves as the IROM Department liaison to the McCombs Development Office. In the development role, she co-chairs the MIS Steering Committee (MISSC), a consortium of industry, faculty, recruiters, students and staff who work to continuously improve the MIS BBA Program. As MISSC co-chair, she has co-chaired (with Claudette Campbell) two major business symposia, "e-Business Strategies in Net Time 2000" with keynote Michael Dell, Dell CEO; and "Transforming Business in Net Time 2001." Elota is also the faculty coordinator for the MIS BBA BizIT Case Competition.

Her pre-McCombs work--a fifteen-year theater career--included directing, teaching, marketing, fund raising, managing, and a six year appointment as Executive Director of Zachary Scott Theater Center (Zach). In that position, Elota increased ticket revenue by 400 percent, moved Zach from a community to a professional theater, and worked on a powerhouse five-person team that passed a $3.5 million bond issue and raised an additional $900,000 to build Zach's Arena Theater.

As a communication consultant, Elota has coached attorneys and business people in a variety of presentation and team communication techniques, facilitated professional meetings, and (from 1989-1994) developed classes and industry trainings with Don Jones, now a fellow BA 324 instructor. She is also a Licensed Professional Counselor.