Tina So

Tina So MIS 2004

Digital Marketing Manager, The Procter & Gamble Company
MIS, The University of Texas at Austin 2004
Business Honors, The University of Texas at Austin 2004

What work brought you to your job today?

I first became interested in Procter and Gamble when I participated in the 1-week program the summer after my sophomore year. During that program I learned more about the company and its people, and I also learned about the work in the IT area. I later interned and eventually became full time shortly after graduating in 2004.

What do you do in your current job?

As the Digital Marketing Manager, I lead the overall digital strategy for my business. I help the brands make the right choices when it comes to investment decisions and provide consulting on best practices. I work very closely with the marketing organization as well as various agencies.

What do you value from your MIS education?

Communication and presentation skills that I learned while in school are very important to my day-to-day work. I still find myself applying the knowledge and skills I acquired from the MIS program.

What is your advice for current students?

Study abroad - it is truly a life changing experience that you will not regret. Go to football games. :)

Last Updated: Thursday, August 21, 2008